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Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, by Bernard Marr
PDF Download Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, by Bernard Marr
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From the Back Cover
GET SMART – LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results – and putting that in place to improve performance. Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead: Start with Strategy Measure Metrics and Data Apply Analytics Report Results Transform Business
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About the Author
BERNARD MARR – the 'Big Data Guru' – is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.
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Product details
Paperback: 256 pages
Publisher: Wiley; 1 edition (March 9, 2015)
Language: English
ISBN-10: 1118965833
ISBN-13: 978-1118965832
Product Dimensions:
5.4 x 0.7 x 8.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
33 customer reviews
Amazon Best Sellers Rank:
#262,106 in Books (See Top 100 in Books)
Bernard knows Big Data. I love the SMART approach he takes in presenting the concept and use of Big Data. The acronym SMART has been used with different meaning in numerous environments with great success. SMART in my world of simulation meant Simulation and Modeling for Acquisition, Research and Training. I designed class rooms using SMART (the company) technology. Bernard has done a SMART thing with Big Data, for he is very SMART. With all fun aside, this is a must read for anyone who wants to learn about Big Data. Written in plain language, well organized with ample graphical aids, I am sure you will love it.I would completely disregard the one and two star ratings (one each). They are entitled to their wrong opinion. Perhaps they should try to write a book that all audiences can take in. It is difficult to do and Bernard has done it very well.
Although I have always worked with Engineers and Software professionals in many techn ical areas and Industries I am not a Technical person, but I read and am able to comprend or to pick up the nuances of the particular Industry.I always like to read Industry Leading Professionasl who have the ability to take complex subjects and make it understandable to Lay practicioners in the Industry.Bermard Marr has done that in " Big Data". He takes the Concept of "Big Data" which has become the Hot Topic in every area of Business optimization and potential innovative opportunity for the next 20 years and offers many insightfull case studies to KISS "Keep It Simple s"Mr Marr takes the HYPE of what do we do with our data; and breaks it down into SMART Data. Five steps to learn how to ask the right QUESTIONS about your company and the DATA internal and external so that the Questions get answers that are relevant to solutions that will benefit your business or application.
Good, not great but pretty well organized and informative. It would get another star if it weren't so derivative of the book Big Data by Mayer-schonberger and cuiker. It does have number of novel insights relevant to business.
I would recommend this for analysts who want an overview of directing organizations to harvest the power of big data for decision making. It highlights some opportunities, and I'm happy it addresses the ethical issue.
I really like this book. Very easy to read and the information is quite good. It very crazy what they are using your data for. We are living in the matrix.
This is old ideas about using telemetry or SAS (applied statistics) and didn't contain even a few of the better ideas implemented already by John Deere, Starbucks, or AmerisourceBergen and CVS. Still the author has re-invented himself as s guru by writing it so hats off, well done. If you want a good read on this subject get the NYT best seller Dataclysm.
GREAT BACKGROUND INFO
with many real-world examples of companies that "get it" and are moving ahead of their competitors by leveraging the goldmine of data they already collect in amazing new ways.
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